Search Engine Optimization

Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.

Website Ranking

Rankings in SEO refers to a website's position in the search engine results page. There are various ranking factors that influence whether a website appears higher on the SERP based on the content relevance to the search term, or the quality of backlinks pointing to the page.

Tips

1. Improve User Experience Across Your Entire Site.
2. Optimize for Voice Search.
3. Design for Mobile First.
4. Focus on Topic Clusters Instead of Keywords.
5. Write Longer Content (Most of the Time)
6. Take Advantage of YouTube SEO.
7. Create a Diverse Backlink Portfolio.
8. Never, Ever Overlook Technical SEO.

KPIs

Organic traffic. This KPI measures how many visitors come to your website from organic search results.
2. Search rankings. It's not a secret the higher your website ranks for the relevant keywords, the better.
3. Search visibility.
4. Links.
5. Organic CTR.
6. Branded traffic.
7. Bounce rate.
8. Average session duration.
9. Cost per click
10.ROI.

Brain Storming

Brainstorming is a group creativity technique by which efforts are made to find a conclusion for a specific problem by gathering a list of ideas spontaneously contributed by its members.

Business Keyword Research

Your SEO keywords are the keywords and phrases in your web content that make it possible for people to find your site via search engines. A website that is well optimized for search engines "speaks the same language" as its potential visitor base with keywords for SEO that help connect searchers to your site.